Scaling D2C: Performance Marketing Masterclass

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What, Who and Why?​

Performance Marketing is something a lot of marketers have learnt but never really worked on it hands-on. There are a lot of nuances that people are either not aware of or miss out on. Most founders, growth operators and marketers have a lot of questions that look something like these:

1. 1. Do we build a team and do this in-house or outsource it to an agency?
   2. How do I improve my ROAS, CAC/LTV?
   3. What's not working for me: My offer, creative, copy or targeting? How do I effectively A/B test without spending significant time and resources?
   4. My competitors have higher budgets than I do, how do I stand out

At this point, most people understand the basics well, yet they don't really understand how to scale. Inviting someone from a leading performance marketing agency or someone who has managed performance for D2C brands would be extremely helpful to cover things at an intermediate level.

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The event would essentially have relevant case studies and related discussions, some mini exercises (done in smaller groups), QnA and networking if time allows.

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Deets

Date: 21st September 2024, Saturday

• • October marks the beginning of all the festivities one after another and a lot of D2C brands often run sales and offers during this period. It would be quite helpful for them to up their game.

Time: 3:00 pm to 5:30 pm

Target No. of Attendees: 15

Maximum No. of Attendees: 20

Cost to Attend: Rs. 449/-

Venue: 91Springboard, BKC, Mumbai

• • Location: https://maps.app.goo.gl/pz6vE6g6cqN5cNCd9
  • Cost: Rs. 5,500
  • Why:
  • • People know the location and venue well because Demo Days are hosted here.
    • The conference room is big enough to accommodate 20 people comfortably.
    • All the necessary tools and amenities are there to enable note-taking, networking and other interactive activities.

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GTM

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Speaker/Facilitator:

• Sourcing:
• • GrowthX Community
  • Personal and Extended Network
• Considerations:
• • FOC
  • GrowthX Merch for a distinguished speaker outside GX
  • Tags on Social Media Posts (LinkedIn, Instagram, Twitter)
  • Thank You Note from GX
• Required Deliverables
• • Presentation + Activities + Case Studies
  • Assistance shall be given for designing activities
• Contingencies:
• • Taking a run down and using a backup speaker from GX team or cancelling and refunding the amounts.

Event Flow

2:45 pm - 3:15 pm: Arrival and Introductions

3:15 pm - 3:30 pm: Overview + Scope of the Topic

3:30 pm - 3:50 pm: Case Study 1 (Brand worked on by the speaker)

3:50 pm - 4:00 pm: QnA + Discussions

4:00 pm - 4:20 pm: Case Study 2 ((Brand worked on by the speaker)

4:20 pm - 4:30 pm: QnA + Discussions

4:30 pm - 5:15 pm: Group Activity (Scenario Simulation/Case Study to be solved by groups of 3 or 5)

5:15 pm - 5:30 pm: Light Snacks + Networking + Photos + Adieu

Post Event:

• Gather Feedback
• Share Resources

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Checklist:

• Testing Equipments
• Pens/Markers
• Diary or Whiteboards
• Case Study Printouts for Group Activity
• Light Snacks (Ordered during the event)
• Seating arrangement basis on the teams for case study

KPIs to Track:

• Registrations
• Attendance Rate
• Engagement Rate (on communications)
• Feedback Scores

Additional Notes:

• After getting +ve feedback on these events, we can essentially open it up for non-members (+1s).
• • Most of the relevant people in my network in Mumbai hadn't heard of GrowthX. There's good talent but no thriving ecosystem like in Bangalore. We can potentially find future members with such events.
  • It would be an opportunity to establish strong online and offline presence in Mumbai.
• Depending on the response, we can eventually increase the event capacity and create unique IPs such as "GX Experience" a half or one day event at a larger scale with multiple side events, learning sessions, mixers etc.

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